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• R

  Paid Media Manager  

  Reading Room

  Permanent - Not Specified

  Posted: 21/12/2025

  Apply Now

  About UsReading Room is a leading digital agency with over 20 years of... Read More

  About Us

  
  

  Reading Room is a leading digital agency with over 20 years of experience in delivering impactful digital experiences for clients across the public sector, membership organisations, and more. We're part of the Rippleffect Group, with offices in the UK, Portugal, and the Philippines. We're driven by curiosity, collaboration, inclusivity, transparency and resourcefulness - and we're looking for someone who shares those values to join our team.

  
  

  About The Role

  
  

  Reading Room are looking for a seasoned Paid Media specialist, that will help the agency grow its impact within its existing and prospective client base. This maternity cover role will have the exciting chance to build on the velocity of a very successful growth period within the team. We are looking for an ambitious paid media leader who enjoys taking on practical challenges and delivering rewarding results.

  
  

  Reports to: Marketing & Communications Lead

  Contract: 10-month, fixed term contract (maternity cover)

  Term: 30 March 2026 - 29 January 2027

  Work set-up: Remote or Hybrid

  Salary range: €28,000-€32,000

  
  

  Overview

  
  

  As Paid Media Manager, you will be responsible for planning, implementing, and optimising paid media campaigns across various platforms including Google Ads, Bing Ads, Meta Ads (Facebook/Instagram), Tiktok and LinkedIn Ads.

  
  

  You will play a crucial role in driving our clients' digital marketing success through strategic campaign management and data-driven insights. You're an integral part of our Digital Marketing team working alongside other colleagues for content, SEO and CRO (as well as wider digital execution). You're a team player and accustomed to presenting ideas and interfacing with clients as well as contributing as part of a wider collaborative team, serving both clients and internal stakeholders as well.

  
  

  Whilst this role involves a lot of hands-on delivery of client paid media projects, it is a great opportunity for anyone looking to grow a department within an agency with plenty of room for growth.

  
  

  Key Responsibilities:

  
  

  • Develop and execute comprehensive paid media strategies aligned with client objectives and target audiences.
  • Manage all aspects of paid media campaigns including campaign setup, budget allocation, keyword research, ad copy creation (with support from content teams), problem solving relating to issues such as tracking, and ongoing optimisation.
  • Monitor campaign performance, analyse key metrics, and provide regular reporting to clients with actionable insights for improvement.
  • Contribute paid media forecasting insights, collaborating with other marketing team members to develop marketing forecasts for clients
  • Conduct A/B testing and implement best practices to maximize campaign effectiveness and ROI.
  • Developing and delivering compelling client pitches and media proposals tailored to business goals and audience insights. You will be able to translate strategic goals into actionable media plans, including budget allocation, channel mix, and targeting.
  • Stay up-to-date with industry trends, algorithm changes, and new advertising features to ensure campaigns remain competitive and innovative.
  • Collaborate with cross-functional teams including Developers, SEO, CRO, Project Management and Client Service to deliver integrated marketing solutions.
  • Attend client meetings to discuss findings in relation to audits, reports and other paid work. Advise on and attend pitches to discuss how our paid services would be of benefit to prospective new clients.
  • Generate monthly reports for all client campaigns

  
  

  Required Skills:

  
  

  • Expert proficiency in managing paid media campaigns across Search and Social. Such as on Google Ads, Bing Ads, Meta Ads (Facebook/Instagram), TikTok Ads and LinkedIn Ads.
  • Experience with Google Analytics and Google Tag Manager for campaign tracking and performance analysis.
  • Experience creating and delivering on a performance marketing strategy on behalf of an organisation or within an agency
  • Expert analytical skills with the ability to interpret data, identify trends, and make data-driven strategic recommendations.
  • Excellent communication skills with the ability to present complex ideas and performance reports in a clear and concise manner.
  • Proven track record of delivering successful paid media campaigns and achieving measurable results.
  • Experience developing forecasting reports
  • Ability to manage multiple projects simultaneously in a fast-paced environment while maintaining high attention to detail.
  • Strong problem-solving skills with a proactive and solution-oriented mindset.

  
  

  Desirable Skills:

  
  

  • Experience pitching in paid media work, advising on approaches as part of wider bids.
  • Familiarity with technical solutions to troubleshooting the management of ads (such as on GTM)
  • Familiarity with Consent Management Platforms (CMPs) and understanding of data privacy regulations (e.g., GDPR, CCPA).
  • Proficiency in software relating to paid media including, Google Tag Manager, GA4, Supermetrics, Looker Studio or similar data visualisation tools for advanced reporting and insights.
  • Experience delivering and growing the Paid Media offering for an agency

  
  

  Education & Experience:

  
  

  • Minimum of 4 years of experience in paid media management, with a focus on Google Ads, Bing Ads, Meta Ads, and LinkedIn Ads.
  • Relevant certifications (e.g., Google Ads Certification) are a plus.

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• R

  Junior Paid Media Executive  

  Reading Room

  Permanent - Not Specified

  Posted: 21/12/2025

  Apply Now

  Reading Room is a leading digital agency with over 20 years of experie... Read More

  Reading Room is a leading digital agency with over 20 years of experience in delivering impactful digital experiences for clients across the public sector, membership organisations, and more. We're part of the Rippleffect Group, with offices in the UK, Portugal, and the Philippines. We're driven by curiosity, collaboration, inclusivity, transparency and resourcefulness - and we're looking for someone who shares those values to join our team.

  
  

  About The Role

  
  

  Reading Room are looking for a Junior Paid Media Executive, to build on the velocity of a very successful growth period within the team. We are looking for an ambitious paid media specialist who enjoys taking on practical challenges for a variety of clients and delivering rewarding results.

  
  

  Reports to: Paid Media Manager

  Contract: Full-time

  Work set-up: Hybrid, 2-3 days a week in our Central Porto office. Remote will be considered

  
  

  Overview

  The Junior Paid Media Executive will support the planning, execution and optimisation of paid media campaigns across platforms including Google Ads, Meta (Facebook & Instagram), LinkedIn, TikTok and other programmatic channels. The role focuses on driving traffic, conversions and revenue through performance-led digital advertising while supporting senior members of the team with strategy, account setup and reporting.

  
  

  Roles & Responsibilities

  • Assist in planning, setting up and executing paid media campaigns across Google Ads, Meta, LinkedIn, TikTok and additional channels.
  • Monitor and optimise campaigns in line with performance KPIs (CTR, CPC, CPA, ROAS).
  • Conduct regular A/B testing on creatives, audiences and bidding strategies.
  • Compile & analyse campaign performance using Google Analytics, Data Studio and platform dashboards.
  • Prepare and present campaign reports, providing actionable insights to clients and stakeholders.
  • Support the creation of briefs for ad creatives; collaborating with internal design/content teams.
  • Stay up to date with industry trends and platform algorithm/feature changes.
  • Manage campaign budgets effectively to ensure controlled pacing and delivery.
  • Support senior team members with media planning, strategic development and account setup.
  • Work with tracking tools (e.g., Meta Pixel, Google Tag Manager) to ensure accurate measurement (at least basic level required)

  
  

  ESSENTIAL SKILLS

  • 2-3 years' hands on experience in paid media/digital advertising
  • Working knowledge of Google Ads, Meta Ads Manager, plus LinkedIn/TikTok
  • Basic understanding of conversion tracking/attribution
  • Experience running campaigns across Google Ads, Meta and one additional
  • platform
  • Understanding of audience strategies (lookalikes, retargeting)
  • Strong analytical skills and ability to interpret data
  • Ability to build reports and extract insights
  • Basic knowledge of tracking tools (Meta Pixel, GTM)
  • Strong communication and time-management abilities
  • Ability to work independently and collaboratively
  • Experience with Google Analytics and Looker Studio
  • Experience managing budgets and pacing
  • Experience with A/B testing methodologies
  • Experience preparing campaign reports for stakeholders

  
  

  DESIRED SKILLS

  • Additional paid media certifications (e.g., Google, Meta)
  • Experience working in an agency environment

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